The Key to Business Growth: By the Camden Accountants
From an early age we are told that if we work hard enough, success will come our way. We are told that the quality of our work will be noticed and we will be chosen by our bosses and clients.
As Ralph Waldo Emerson said: “Build a better mousetrap, and the world will beat a path to your door.” Problem is, he said it over a hundred years ago. And if it ever was true, it certainly isn’t today.
Good Marketing Beats Better Products
Good marketing beats better products every time. If you can’t get your product or service in front of the right people, the quality is irrelevant. The harsh truth is success will elude you if you don’t crack your marketing.
The good news is I am not talking about marketing theory or going back to college. The most successful business owners I’ve worked with have all had a deep understanding of their ideal clients. They can immediately tell me about their likely background, struggles and desires. And because they understand their buyers they can market and speak to them in a way that resonates.
Understanding Your Ideal Customer
If your ideal client is anyone with a pulse and a cheque book how can you align yourself to their interests? If you try to appeal to everyone you end up pleasing no one.
So why not start by focusing on your most profitable clients. They will tend to be the customers that really value what you do. As a result they are often the ones you most enjoy working with.
There’s a great tool you can use to help you build the picture of those ideal clients. Pen portraits or buyer personas are fictional representations of your ideal clients.
Click on the link and download Hubspot’s template It will guide through the process of identifying and understanding your best customers and how to market to them.